From the moment a potential new resident walks through the door at one of our leasing offices, we have proven systems to turn that traffic into a successful approved rental. Guest cards are a critical part of the process.
Sales associates are responsible for sitting down with prospects and filling out these blue cards, and it starts with the right conversation. Associates who navigate the first conversation correctly will gather the necessary information to close.
With a proper guest card, our sales associate can get a prospect excited to make our property their new home. Today, the training department is launching a new video on Connor Group TV, showcasing the proper technique to fill out a guest card.
Partner and regional manager and sales trainer Jennie Juran turned to manager Melissa Demoulin in Cincinnati to demonstrate the process in our latest training video.
“As soon as a new prospective resident comes through the door, it’s important how you greet them,” Jennie said. “The guest card is a conversation on how to get to know someone and begin to build rapport. This process also helps us make the visit a positive experience.”
Melissa digs for specifics to help ensure she shows the right unit for the resident. Be sure to determine the prospect’s top two true wants for every guest card.
“Our standard is to show one apartment,” Jennie said. “The two true wants help our associates identify the right apartment to show the prospect.”
You can find the video anytime on Connor Group TV under the training channel for managers and sales.